Gazhoo is a Content Marketplace platform that allows users to search, buy, and sell User Generated Content. The site which launched its beta service on June 23^rd 2007, will initially focus on documents: Reports/Essays, Business and Legal Forms, and Research Reports –content that caters to the needs of busy students and working professionals; i.e. students can sell reports or class notes to other students; an entrepreneur at a venture startup can purchase a financial model or a Share Purchase Agreement prepared by a venture capitalist. The service will be offered in the English language and anyone with a PayPal account can buy and sell content. The site has been dubbed as “the eBay for Content”.

Gazhoo allows users to preview all documents on the site via its customized viewer which allows a detailed preview of documents in flash format. Coupled with detailed user ratings and reviews, no other web-based sites offers this level of transparency and buyer assurance for the purchase of documents. Furthermore, all downloads are instantaneous and facilitated by PayPal’s real-time payment solution, thus, ensuring reliable, safe, and instant settlement. For added security, the site’s SSL encoding is optimized for ecommerce transactions.

Gazhoo’s initial category focus will be on documents, but, the site is scaleable to allow users to upload/post any type of content i.e. anything in a file format: video, photos, Web 2.0 widgets, software, games, music, mobile content, ebooks, et al. Furthermore, Gazhoo will be targeting only the North American market with its initial marketing campaigns, however, after the site has gained traction and a growing user base, it plans on expanding to multiple markets with localized services.